I’ve been thinking quite a bit about Gary Vaynerchuck’s new book, The Thank You Economy.
He makes a great case that in the new economy, business needs to be humanized again; that in order to thrive and move forward, you have to move backwards in time and begin using the principles of our grandparent’s generation.
To win, you have to care. Be personable. Build real trust. Gain loyalty. Not just by price, but by “giving a crap”.
He argues that “giving a crap” is scalable. I think it is - I’m finding that it is.
What is the next big company to die because they don’t “give a crap” about their customers? Google? Amazon? Groupon?
Qwiki defines itself as an “information experience”. To say the very least, that is exactly what it is. I would consider it an understatement.
I’ve never seen anything quite like this. Well, except in WALL-E, the extraordinary Pixar film. Actually, the co-founders used a WALL-E clip in their demo of the product at TechCrunch Disrupt back in September 2010.
So, what is it? Essentially, Qwiki allows us to search for anything (sort of like Google). As soon as you hit ‘enter’ on your search, in a matter of split-seconds, Qwiki intuitively scrapes the entire world wide web (at least that is where I think they are getting all the information) for every piece of information (picture, map, text, fact, video, etc.) on whatever you searched for. Within another millisecond, it compiles all that information into a seamless stream/collage/presentation and delivers it to you in a rich and robust “experience” with a computer voice teaching you all about your search. NOTE: if you just read this paragraph, I did Qwiki NO justice. You must go visit the website for yourself and see the demos. www.qwiki.com
But, my goal isn’t to describe a media-rich information experience with mere words, but rather point you to the website, comment on it, and leave you with a question.
My comment: This will revolutionize how we as humans consume information. This is the beginning of the “future”. I have never seen anything like this. It is an encyclopedia on steroids.
My question: Will this put Google out of business?
